16th November, 2017

MediaCityUK-based Upp B2B has been commissioned to work on a website brief for Bolton Lads & Girls Club (BLGC), following a competitive five-way agency pitch.

The specialist b2b agency was selected for its UX-led approach to web creation and its clear understanding of the organisation’s vision and brand values.

BLGC, one of the UK’s biggest youth centres and a registered charity, is headquartered in Bolton. Founded in 1889, the organisation provides over 3,500 children from 8 to 19 years of age – up to 21 for young people with a disability – with a safe haven to spend their free time. The charity, which operates across four centres, also gives members access to a wider range of initiatives including, sports, the arts, mentoring and community outreach work.

Karen Edwards OBE, chief executive Bolton Lads & Girls Club, said, “Upp B2B really demonstrated that they understood us as an organisation at pitch stage. They went on to impress us in planning meetings with the senior team, focusing on how we could shape a much more relevant and interactive ‘user experience’ with the new site. We had some very specific challenges we needed to address, and a number of different stakeholder groups we needed to engage. From the members (young people) themselves, to volunteers and corporate organisations who support our fundraising activities. We’re thrilled with the end result as we believe this sets us up for the next phase of our growth.”

Upp B2B has been a patron of the charity for over five years, and has previously worked with the Board of Trustees on a pro-bono basis to develop the BLGC brand positioning, ‘Enriching young lives’.

Michael Clark, Managing Director Upp B2B, adds, “It was a real privilege to be chosen to work on this project by the BLGC trustees. I’ll be honest, the team has felt under a bit of pressure to deliver something special on this project, as BLGC plays such an important role in the North West. He concludes, “BLGC is a forward-thinking organisation doing really important work, and this has been a heart and soul project for the agency.”

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