29th October, 2020
MediaCityUK is set to bring Salford’s SEVEN BRO7HERS Brewing Co to the quays with a pop-up marking the start of a festive line up which will see the return of ‘Box on the Docks’
Nestled between the BBC and The Botanist, SEVEN BRO7HERS will be the first pop-up to launch on Wednesday 4th November ahead of the eagerly anticipated winter season of Box on the Docks, whilst popular bar and restaurant The Dockyard are also unveiling plans to expand their Box on the Docks offering ahead of launch.
Box on the Docks Christmas follows the recent success of its summer stint, which safely welcomed thousands of diners while helping to support two of the most-hardest hit industries – the arts and hospitality. A socially-distanced dining experience and piece of public art, Box on the Docks consists of 30 self-contained deluxe sheds and greenhouses each decorated by specially commissioned Salford-based artists – the new Winter edition will see the site transformed once again with brand new artist commissions, interactive experiences and all-important heating.
The SEVEN BRO7HERS MediaCityUK pop-up will offer indoor seating for diners and take over several of the heated, art adorned sheds and greenhouses on the campus. From its ‘insta-worthy’ pods, they will serve a selection of the popular brewery’s family of beers alongside an indulgent burger menu and selection of home-cooked dishes.
Initially the pop-up will serve from Wednesday to Sunday, 12 –10pm, however, depending on demand, the brothers may expand opening times to seven days in the run up to Christmas.
Keith McAvoy, CEO of SEVEN BRO7HERS, said: “We are really excited to be launching our MediaCityUK pop up, it’s a great opportunity to get our beer in font of new customers and offer a new experience for loyal bro7hers fans.
“As restrictions rumble on across Greater Manchester we have keep our spirits up in the run up to Christmas… and nothing brightens the mood more than pizza and beer.
“Due to covid-19 our beer houses in Liverpool and Leeds have been delayed until 2021, we can’t wait to launch but it has to be the right time for us and our customers.”
The pop-up bar will operate under covid-19 regulations; staff will wear PPE, while screens and a one-way system with two-metre distancing will apply indoors. SEVEN BRO7HERS will also use an app for table service orders. The Boxes will enable a socially distanced, fun and quirky dining experience throughout the festive period.
The Dockyard returns to Box on the Docks following a hugely successful Summer taking over a number of sheds and greenhouses. The restaurant saw bookings sell out, enabling them to safely continue trading throughout a challenging period for the entire hospitality industry.
They are currently transforming their outdoor seating area, installing brand new additional boxes allowing even more households and bubbles to dine out whilst ensuring they are safe, secure and align to government guidelines.
Josie Cahill, MediaCityUK Place Director said: “The opening of the SEVEN BRO7HERS pop-up and The Dockyard’s additional boxes mark the start of our festive plans. It’s great that we have a local independent to add to the line-up of MediaCityUK eateries safely serving customers throughout the Christmas period. We’ve been blown away by designs submitted for the next wave of Box on the Docks pods and will be unveiling the successful commissions in the coming weeks.”
This announcement is the first of many to come as Box on the Docks evolves for winter. Vertigo, The Botanist and Wagamama will all return with brand new boxes to dine in and visitors will be enthralled by several ‘boxes of experience’ to enjoy. MediaCityUK will offer visitors safe, secure and spacious days out over the winter season, with Christmas lights to admire and shows and gallery exhibitions to visit at The Lowry Arts Centre. The Makers Market will return for shoppers to enjoy browsing locally made artisan treats and late-night Christmas shopping will return to Quayside MediaCityUK.
Bookings for SEVEN BRO7HERS, The Dockyard and all other restaurants taking part in Box on the Docks will open soon. Sign up to the mailing to be the first to hear about Box on the Docks news and to find out first when bookings open.
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