The well-established Manchester and London-based agency has over 20 years’ experience in the digital marketing industry. They have worked with some of the most recognisable names across a variety of sectors including the Premier League, Gfinity eSports, the BBC, Molson Coors and Bravissimo.
The rebranding conveys FWM’s guiding principles to deliver on its promises and provide clarity to its customers, heralding a sense of mutuality among employees irrespective of changes in goals, strategies, type of work, structure and hierarchy. FWM prides itself on being experts in the digital marketing sector and empowering ambitious businesses with the knowledge and expertise they require to succeed in this field.
The rebrand was driven by mporium Group’s acquisition in 2015, which gave FWM an opportunity to reassess its brand, services and overall image. Through a series of workshops, the team set about creating the new FWM visual identity over a ten-month period, complete with a new website and logo.
Joana Ferreira, Senior Marketing Manager at FWM said: “The new brand takes inspiration from Manchester’s symbolic worker bee – which reflects the region’s reputation as a hive of activity and hard-working mentality – and delivers a clear objective to drive interest from potential clients, partners and employees, and speak to visitors clearly and without clutter.
“The team has shown tremendous dedication in delivering the rebrand, with many sacrificing their spare time, so it’s fantastic to see the branding in action across our new website and within our office.”
Head of Agency, Stephen O’Malley, added: “Our performance and growth over the last twelve months is a testament to the hard-working team of experienced marketers, designers and developers we have at FWM. Manchester’s growing reputation for digital expertise is a great selling point, and following the rebrand we’re anticipating another strong year and are already looking to recruit another member of our team”.
FWM has grown considerably over the last twelve months, welcoming nine new full-time members of staff across its web development, search and marketing departments. The company also signed deals with a number of new clients, providing SEO, content marketing and eCRM for leading electronic cigarette brand Blu; technical development, search marketing and customer-centric strategy and management for Gfinity eSports; and paid search and social media marketing for BBC Children in Need.
Based in the dock10 television facility in MediaCityUK, the facility will provide extra capacity for Viacom International Studios UK goal of securing English-language commissions from third-party UK broadcasters and distributors, in addition to the content already produced locally for Viacom-owned Channel 5 and its other pay-TV channels.
This autumn, the acclaimed digital, creative and tech destination MediaCityUK will host Van Gogh Alive, ‘the world’s most visited immersive, multi-sensory experience’ that exhibits the life and work of the seminal Dutch artist.
One of MediaCityUK’s most photographed office buildings, ‘The Victoria’, is undergoing a major refurb and has repositioned itself simply as ‘The Vic’, to reflect a more modern, flexible and people-focussed design ethos.