HOST announces plans to advance MediaCity’s reputation as a home for the best creative digital talent

HOST, the Home of Skills & Technology, is on a mission to drive forward the next generation of MediaCity’s global capabilities and reach as it looks to harness new technologies in the creative digital industries.

Building on the pedigree that MediaCity has established over the last 10 years as one of the world’s leading media and tech hubs, HOST is launching Gametech MediaCity, a next level accelerator that will scale 30 of the most exciting start-ups innovating in technologies such as the metaverse, XR and virtual production.

MediaCity is home to over 250 creative and tech businesses and an 8,000 strong community, with plans for a £1 billion investment in the next decade which will see the internationally recognised destination continue to grow.

In response to the lack of diversity and inclusivity in the gametech and esports sectors, HOST, operated by IN4 Group, has committed to ensuring everyone has access to the skills, jobs and business opportunities that exist in the thriving creative industry.

Ukie has found that there is still more work to be done to build an equal, diverse and inclusive sector in the UK games industry with 67 per cent of the workforce being male, 30 per cent female and 3 per cent non-binary. While representation from ethnic groups remains similar to two years ago, with 66 per cent of the workforce reporting that they are White British, 24 per cent as White Other, 5 per cent as Black, 2 per cent as Asian, 2 per cent as mixed/multiple ethnicities and 2 per cent as other.

The initiative aims to bring together the gametech, esports and creative digital communities, so there are tangible opportunities made available for individuals and groups, such as women and those from underrepresented backgrounds, who would not normally have access to traditional funding and support.

This includes the creation of 3,000 new highly skilled jobs over two years, the upskilling of diverse local talent through Skills City’s bootcamps and apprenticeships, and the securing of public and private sector investment into the rapidly growing sector.

At HOST’s inaugural Esports Festival, held as part of Digital City Festival, it announced Gametech MediaCity, where 30 start-ups in the UK will be immersed in a three-month growth and innovation programme to develop their cutting-edge technologies, IP ownership and prepare for investment.

As well as a training ground for esports, including professional teams and local tournaments, HOST will act as a central gateway for stimulating skills and employment routes for young people to get into these emerging sectors.

The UK market for video games is continuing to grow at a rapid rate as it reached a record £7 billion in 2020, an increase of 29.9 per cent from 2019, beating 2018’s previous record by more than a billion pounds.

Mo Isap, CEO of IN4 Group, said: “Building on the incredible success of MediaCity, we’re now attracting the best global leaders and partners in gametech and creative digital sectors to achieve this great vision, which will ensure that every person has fair access to the immense skills, jobs and business opportunities that the industry provides.

“Our ambition is to create an international beacon of creativity, innovation and prosperity. A place where we can start to converge this community and evidence the transformational impact of what gametech, esports and immersive technologies can bring to the region, the economy and society.”