
Rejected Rice Krispies and Coco Pops become the latest ‘upcycled’ alcoholic tipple
Kellogg’s has teamed up with Salford brewery, Seven Bro7hers, to turn its ‘less-than-perfect’ Rice Krispies and Coco Pops into beer.
The fibre connectivity deal includes Kingspan Stadium, Belfast; Murrayfield Stadium, Edinburgh; Scotstown Stadium, Glasgow; Cardiff Arms Park; Rodney Parade, Newport; Liberty Stadium, Swansea; and Parc y Scarlets, Llanelli; as well as Premier Sports’ broadcast facility in Dublin.
Premier Sports Chief Operator Officer Richard Webb commented, “The introduction of the Anylive network to our broadcast operations and the new opportunities that it will deliver is an exciting component of our plans for the future. We are delighted to be partnering with NEP Connect to invest in this network that will bring many benefits, not least being able to connect live matches together to bring viewers all the important moments from games taking place at the same time. We look forward to working closely with NEP Connect to evolve and enhance our multiple service and content offerings.”
NEP Connect has provided connectivity services to Premier Sports and Setanta in Ireland for many years, but this contract marks the first service offering on the Anylive network.
NEP Connect Managing Director David Meynell said, “Our flexibility and expertise enable us to engage with our clients through every component of their technical and commercial requirements. Our in-depth consultation results in an outstanding service offering that meets or exceeds initial requirements while keeping within budget.
“These abilities, coupled with the robust nature of the Anylive network, make NEP Connect an excellent partner for Premier Sports.”
NEP Connect’s Anylive® fibre network already provides permanent connectivity for more than 150 sport and entertainment venues throughout the UK and Ireland for the transfer of low-latency video, audio and data, providing exciting new acquisition and production options for end-users around the globe.
Premier Sports is a High Definition subscription service available to 16 million UK homes and on the Sky and Virgin media platforms and available to everyone on all devices via the Premier Player.
NEP Connect is now part of the NEP Worldwide Network, offering robust broadcast services, media solutions and live events support to clients worldwide. To learn more about NEP Connect’s connectivity services, visit www.nepconnect.live
Kellogg’s has teamed up with Salford brewery, Seven Bro7hers, to turn its ‘less-than-perfect’ Rice Krispies and Coco Pops into beer.
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