‘Brand Activation’ specialists ZEAL Creative, which boasts a client list of major household names including ASDA, Bacardi, Castrol, Johnson & Johnson and Weetabix, is the latest fast-growing SME to move into The Landing at MediaCityUK.
The company, which was established just 12 months ago by Directors Stewart Hilton and Robert White, now has seven full time staff and manages a client list of over a dozen top UK brands.
ZEAL’s latest high profile project is an integrated campaign for Alpen featuring Britain’s Got Talent judge Amanda Holden.
Launched to coincide with the new series of BGT, ZEAL have created a ‘Brighter Mornings Challenge’ promotion running on pack together with special website featuring celebrity videos and a programme of shopper incentives developed in partnership with a range of major supermarkets. See http://alpenmornings.co.uk/for more details.
Creative director Stewart Hilton said:
“At ZEAL we strive to create high impact marketing campaigns that get people to do things including driving footfall to stores, trial generation for new products or simply stimulate an uplift in sales through on-pack promotions.
“Working with Amanda Holden for Alpen is a great example of the type of exciting, brand building campaigns we thrive on. By leveraging the power of a high profile celebrity, who genuinely loves the product, we can get more people to notice and potentially consider Alpen when they go shopping.”
Commenting on the choice of The Landing to base their rapidly expanding business Robert White added:
“ZEAL chose The Landing due to the potential for constant creative interaction. Our entire business model depends on us being closely connected to new, innovative ideas and leading edge thinkers, which The Landing has an abundance of.
“Also, by basing ourselves at the heart of MediaCityUK, we are surrounded by a cluster of inspiring companies and organisations who are as passionate as we are about harnessing the power of creativity.”
David McTear, Operations Director at The Landing, said: “ZEAL are yet another fantastic example of the type of high quality, fast-growing and successful business we are here to support and both Stewart and Robert’s enthusiasm for The Landing is testament to its location, facilities and tenant mix. I’m confident that they will continue to go from strength to strength having joined us.”
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